Peruvian Pisco enters the Guinness Book of Records

Pisco, our national beveraged, earned its place in the Guinness Book of Records today by bringing together 899 participants for a tasting of three types of our renowned grape distillate: Quebranta, Torontel and Italia.

San Ignacio de Loyola University, the Regional Government and CMO Group organized the event "The largest Pisco tasting in the world," which was held at the Educational Institution San Luis Gonzaga in Ica.
The tasting was supervised by sanitary inspectors, Pisco experts, winemakers and by Carlos Tapia, a Guinness Book of Records certifier, who oversaw the event and counted the final tally: 899 Pisco tasters gathered in the same place.
"We ratify the exceptional quality of Peruvian grape distillate, Pisco, which is given recognition in the eyes of the world with this record. This achievement is for the artisan producers who use their knowhow to preserve our national drink," said Raúl Diez Canseco Terry, founder of USIL.
"We are proud we achieved this record. In Ica and across Southern Peru, there are traditional wineries and local producers who manage to export a product that is recognized across the world for its quality, "said Javier Gallegos, regional governor of Ica.
The Minister of Foreign Trade and Tourism, Edgar Vásquez, said that Pisco is synonymous with Peruvianness, which is something that has to fill us with pride. He added that, in 2019 his Ministry will hold 42 international events promoting Pisco.
"Pisco was not only born in these beautiful lands, Pisco is in the history and in the future for all Peruvians, and this is one of the most emblematic records that we have achieved in Peru, it is a lesson of optimism and Peruvianism that we need so much" he pointed out.
Pisco is the most consumed grape distillate in our country. Last year, Peru produced 6.9 million liters, and production has been up by 7.8% within the last 10 years. The Ica region accounts for 34.6% of this production.
On the other hand, the grape continues its popularity in global markets. Official figures indicate that this year the grape will be the most highly exported agricultural product, surpassing asparagus, mango and avocado. In the first quarter of 2019 alone, 184,463 tons of grapes were sold abroad, valued at US $ 397.1 million. The main destination is United States (37.8%), followed by Hong Kong (15.6%) and Holland (12.2%).
With the largest Pisco tasting in the world, USIL gets its seventh Guinness Record. USIL earned one in 2015 by promoting quinoa, another in 2016 while promoting rocoto, promoting the olive in 2017; and promoting potato, cocoa and aguaje in 2018.